Devtraco
Devtraco, a leading Ghanaian property developer, approached me to revamp their website. Their current website lacked user engagement and failed to effectively showcase their diverse portfolio and commitment to quality.
01
Project Goal
The primary goal was to design a user-friendly and informative website that would:
Clearly communicate Devtraco's brand identity and values.
Showcase their property portfolio in a compelling manner.
Facilitate navigation and user exploration of Devtraco's services.
Increase user engagement and generate leads.
02
Design Process:
User Research: I conducted user research to understand the target audience and their needs when searching for property developers.
Information Architecture: I developed a clear and intuitive information architecture, organizing content into easily accessible sections.
Wireframing & Prototyping: I created low-fidelity wireframes to establish the website's layout and user flow, followed by high-fidelity prototypes for usability testing.
Visual Design: I designed a clean and modern user interface that reflects Devtraco's professionalism and aligns with their brand identity.
03
Design Solution
The final website features:
A clean and user-friendly interface with clear navigation.
High-quality visuals showcasing Devtraco's property portfolio.
Detailed descriptions of each property development project.
Compelling calls to action (CTAs) for contacting Devtraco.
A responsive design that adapts seamlessly to different devices.
04
Result
The redesigned Devtraco website provides a significantly improved user experience. It effectively showcases their properties, strengthens their brand image, and is expected to generate a higher volume of leads.
Note:
Since this is a short case study, specific details about the UI design choices (e.g., color scheme, typography) are not included.